The story of the Popović family begins in 1994. The open restaurant was named Ženeva (eng. Geneva), out of respect for the former owner who worked in Geneva (Switzerland) for many years. The tradition of the name of the hospitality business has continued and today it is the symbol of excellent hospitality services.

Ženeva Restaurant became the Ženeva Hotel in 2000, and in 2009 it developed into the Ženeva Lux Hotel.

Today, it is a 4-star hotel and covers 3,000 square meters.

The hotel is only 800 meters from the center of Kragujevac.

Future plans (second phase) of Ženeva Lux are to expand the capacity of accommodation units to 60 and to open a wellness and spa center within the hotel.